COPYWRITING SERVICES
You know your thing.
But - do you know how to sell it?
You CAN sell it in person, yes - for sure!
…but on the internet? On websites and emails?
Even… ads?
Your voice dilutes in a mix of ChatGPT and typical aspirational nonsense and, let’s face it, you have no idea what you are doing.
Selling is not just about people actually buying and paying you money - oh no.
It’s about constantly getting them to do something for you- starting from reading the following line of the email,
to clicking on a button,
to signing up to a newsletter,
… and the list keeps going.
In the end, yes, we want them to buy from us.
But because they’ve fallen for our product or service.
Because they need it, they want it - that’s why you created it. Because it’s good for them, it helps them, it saves them time, or makes them feel good.
Your product is amazing, you know it - but it is your client that needs to know that.
That’s where copywriting comes in.
As a copywriter, I make sure your messaging is on point.
And that you build trust with your customers - all round.
Copy Tip #1: build trust
There’s no point in selling something for $67 one day and then offering it at 50% discount the next day.
If I bought it at $67, I’ll feel betrayed by you.
And you’ve now lost a customer
(because those who buy from you once, are the most likely to buy from you again. And you just lost them).
So … you can only raise your prices, never lower them.
Until next time !
- Maki Shaw
PS: for more tips like this one.. join the list below.
One with tips you can start applying straight away and will make you money.
Promise.